Le Valley du Roses, a famous Valley in the small city of Kelaat M’gouna in the south of Morocco. Famous for its yearly Festival du Roses. Celebrating the harvest of the roses from its valley. During the festival, people from all over the world come to Kelaat M’Gouna to discover its beauty and its rose products that range from perfume, rose water, oil, to cosmetic products, and also to experience the warmth and the hospitality of its generous local people.. It is in this small city of 14000 people that Hamid was born in January of 1978. 

He lived there for the first two years of his life with his mother, grandmother and three older brothers. His father was a guest worker in the Netherlands, he visited his family once every two years, so it wasn’t until Hamid was almost two that his father first laid eyes on him. 

Le Valley du Roses, Kelaat M’gouna

Not long after that when his father was already back in the Netherlands Hamid and his family suffered a huge loss, his mother passed away. As a result of this, his father decided to bring his boys (Except for the oldest, who stayed to look after the house and their grandmother) with him to the Netherlands. 

Leaving the place and people that gave him certainty at such a young age on top of losing his mother, moving to a new country that was alien to him in a radically different situation made him very insecure. This insecurity translated in being shy and introverted for the biggest part of his upbringing. 

He loved to draw and was drawn to the amazing fantasy world of comic book heroes. Marvel heroes were his favorite. He collected their comics, drew them and often escaped in fantasies of being them. He even created his own comic book hero. 

When he was almost 19 he answered an ad in the paper of a marketing company. Hamid thought he could put his creativity and drawing skills to use. It turned out to be a door 2 door sales company. 

Cold calling door 2 door doesn’t sound like a match to a shy introverted nerd right? .. it wasn’t. To this day it was one of the hardest struggles Hamid had to overcome. He decided not to listen to what every cell in his brain and body were screaming; to run away and don’t look back.

He even decided to not go to university and learn the skills that would make him a great salesperson.  It turned out to be one of the best decisions of his life. Not only did he learn the skills, he got promoted and in less than a year, still 19 years of age he was running his first business. A sales office within the same organization he started in. He was the youngest in his company that employed around 35 people between the ages of 23 and 64.

Hamid at 19 with CEO Chris Niarchos being invited to the UK as a “Rising Star”

Starting as an incompetent salesperson to training and leading a team of top-level salespeople required a lot of personal development on his part. This is where his obsession and eventual addiction to personal development began.

It wasn’t always sunshine and rainbows after that. Hamid had never experienced this level of financial success before. He went from making about 5,- per hour as a pizza delivery boy to about 10k per week. Because of this inexperience, he found himself starting to sabotage his success. Consciously and unconsciously he started doing what he shouldn’t and not doing what he should. It didn’t take long to lose every single one of his employees and be at a point that he had to start over.

In that period one night not being able to sleep because of the pondering about his situation, he was zapping through his tv channels when he came across a Tony Robbins infomercial.

Tony was selling his 30day program “Personal Power” at the time. Hamid decided to buy it. He ordered the tapes and was hooked on Tony’s stuff. Not long after that, he was walking on hot coals bare feet at a Tony Robbins event. He learned all he could from Tony and others like Tony, including Jim Rohn, Werner Erhard, Earl Nightingale, Zig Ziglar, Richard Branson, Wayne Dyer and more of the legends that fit in this category. They fueled his addiction to personal development even more. Ever since Hamid has never stopped learning, reading books, listening to podcasts and going to seminars. . 

He even got to a point that he met some of his heroes and even partnered with Tony Robbins on his latest product for making self-education the new norm.

Hamid is now a hero in his own right after having coached and trained thousands of people. Distilling the best of what he learned and creating his own development methodology. He continues to teach people how to become their own superhero through his events, training, and content he puts out online.

As a philanthropist, he mostly supports orphans from his home country, especially because he can relate to the situation of losing a parent at a young age. He is determined to establish an empowerment orphan center soon where orphans can work on their personal development with the tools Hamid is so obsessed on teaching. Everyone has it within them to become the best version of themselves. We only need someone to ignite it within us and guide us. 

Hamid is married to Ouarda with whom he not only shares his life and children, but also their passion for personal development. She is a coach in her own right and uses a groundbreaking method that helps her to transform and empower the lives of women worldwide. 

Hamid and Tony Robbins

the key to leadership is influence, the key to influence is understanding